November 6, 2015

5 of the most bizarre weather events of 2015

The weather seems to be increasingly volatile, with summers and winters within the UK that are anything but predictable. However, beyond the usual weekly, monthly and seasonal forecasting it appears that 2015 has served up plenty of rather notable weather events around the world. So here we take a deeper look into the very often bizarre global weather events, for...

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October 30, 2015

Today’s world of seriously accurate location-based APIs

  The world of weather is changing, the global temperature is warming and with this is appearing a range of wild conditions that are leading to natural disasters on a seemingly more frequent basis. And along with these notable changes within weather fronts, is an increasing pressure upon Weather APIs to be more accurate than ever before to feed relevant...

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October 28, 2015

Travel Websites… Should they be showing weather widgets?

Calling all owners of travel websites: Are you making the most of your online presence? Yes? Well we presume then that you have a robust weather widget on your site to help improve user experience? No? Well, then you’re seriously missing out, and here we take an in-depth look at why. The most recent research backing up the importance of...

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October 27, 2015

The realm of the weather app landscape- who else could it benefit?

The world of weather applications span from the literally lifesaving (such as can be seen in the seriously robust Red Cross Tornado App) right through to the decidedly stupid, pointless and ridiculous (in step the Grumpy Weather Widget, which swears its way through Monday mornings and curses its path through sunny weekends).   To this end the realm of weather...

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October 23, 2015

5 innovative ideas for the next big weather app

We sometimes don’t realise just how influential the weather is on our everyday lives, from where we may choose to go shopping through to what we wear and even the things that we eat and drink. It therefore comes as little surprise then that the weather app genre is consistently packed out with apps across the Google Play store, as...

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September 21, 2015

Three Insider Tips: The USP secrets behind the most successful of weather apps

Today the range of weather apps that span over the various Smartphone platforms are almost innumerable, covering various angles and catering to practically every user imaginable, from weather professionals through to emergency relief workers. Of course the fact that the weather affects each and every person throughout the world on a potentially daily basis doesn’t hurt the demand for weather...

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September 21, 2015

How the weather and commerce are intrinsically linked

As Smartphone owners we are continually served up with banner advertisements within many an application, however with the conversion rates of such advertising being subject to a miserable rate of 0.1% it’s pertinent to ask why advertisers still invest within this medium. What’s more, as it seems commerce is set on continuing with this medium, we must ask just what...

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September 21, 2015

5 reasons why your website needs a weather widget

For those looking to improve their website features it seems that one of the most overlooked additions may be that of a weather widget. However, whether you’re a retailer whose business is cutting edge fashion, or a travel agent who may be a more traditionally suitable applicant for a weather widget, there is a world of reasons why such a...

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September 21, 2015

5 apps that save lives

Weather apps are very often about so much more than merely predicting and reporting on the everyday weather conditions of rain or shine. In fact, weather apps can literally make a life-saving difference to how we face the natural disasters that may otherwise uproot thousands and affect many for the years to come. So here we take a look at...

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September 21, 2015

3 Future weather behaviours that will shape weather apps

The weather from around the world continues to become ever more volatile and with experts predicting a global temperature that will continue to rise (along with sea levels and drought periods) it seems that the future for many countries looks decidedly less certain. So here we take a look at three ways in which future weather behaviours will shape the...

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